Yun Kyung Oh

Associate Professor

Dongduk Women's University

South Korea

Research Interests

Explore related searches

Professors in South Korea Professors in Marketing Marketing professors in South Korea

Contact this professor

LinkedIn

Google Scholar

Articles (8)

Unveiling the drivers of satisfaction in mobile trading: Contextual mining of retail investor experience through BERTopic and generative AI

Year:

2025

Uncovering the quality factors driving the success of mobile payment apps

Year:

2024

Analyzing competitive market structures based on online consumer-generated content and sales data

Year:

2023

What enhances or worsens the user-generated metaverse experience? An application of BERTopic to Roblox user eWOM

Year:

2023

Social media engagements of music videos on YouTube’s official artist channels

Year:

2022

Asymmetric effect of feature level sentiment on product rating: an application of bigram natural language processing (NLP) analysis

Year:

2022

Does brand type affect what consumers discuss? A comparison of attribute-based reviews of value and premium brands of an innovative product

Year:

2022

Determinants of Online Review Helpfulness for Korean Skincare Products in Online Retailing

Year:

2020

Collaborators (2)

Joon Yeon Choeh

Associate Professor

Sejong University

SOUTH KOREA

Jongdae Kim

Assistant Professor

Chonnam National University

SOUTH KOREA

Social connections

How do I reach out?

Sign in for free to see their profile details and contact information.

Meet Kite AI