Yuri Seo
Associate Professor
University of Auckland
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About
Yuri Seo is an Associate Professor at The University of Auckland in New Zealand. His research interests encompass consumer behavior, sustainable marketing, and the psychological effects of advertising. Recent publications explore themes such as the impact of awe on consumer preferences and the role of cultural factors in advertising effectiveness. Additionally, he investigates the influence of digital marketing strategies on consumer engagement and brand perception.
Articles (13)
Collaborators (2)
Ji Min Lee
University of Waikato
NEW ZEALAND
Angela Gracia B. Cruz
Senior Lecturer
Monash University - Caulfield Campus
AUSTRALIA
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