Zhenzhong Ma

Professor

University of Windsor

Canada

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Professor Zhenzhong Ma is a faculty member at the University of Windsor, Canada. His research focuses on online review manipulation, human resource practices, and the impacts of national culture on firm performance. Additionally, he explores the intersection of big data analytics and social innovation, as well as consumer behavior trends in the modern era.

Articles (17)

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2025

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2024

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2024

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2024

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2024

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2024

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2023

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2023

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2023

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2023

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2023

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2023

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2022

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2022

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2021

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2021

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2021

Collaborators (1)

Jongwook Pak

University of Auckland

NEW ZEALAND

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Zhenzhong Ma

Research Interests

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Articles (17)

Stop it or not? Effect of platform’s governance on firms’ online review manipulation

Antecedents and outcomes of enabling HR practices: The paradox of consistency and flexibility

The devil is in the details! Effect of differentiated platform governance on online review manipulation

The moderating effect of national culture on board interlocks’ impact on firm performance: A meta-analysis

Big data analytics capability and social innovation: the mediating role of knowledge exploration and exploitation

Correction to: Ethically Questionable Negotiation Strategies in South Asia: A Comparative Study of India and Pakistan

Complements or confounders? A study of effects of target and non-target features on online fraudulent reviewer detection

The social side of innovation: peer influence in online brand communities

Consumer behavior research in the 21st century: Clusters, themes, and future research agenda

Ethically Questionable Negotiation Strategies in South Asia: A Comparative Study of India and Pakistan

Explore the Feeling of Presence and Purchase Intention in Livestream Shopping: A Flow-Based Model

What makes deceptive online reviews? A linguistic analysis perspective

Fintech and Financial Risks of Systemically Important Commercial Banks in China: An Inverted U-Shaped Relationship

Value Creation in Platform Enterprises: A Fuzzy-Set Qualitative Comparative Analysis

Explore the Optimal Node Degree of Interfirm Network for Efficient Knowledge Sharing

Knowledge Sharing in R&D Teams: An Evolutionary Game Model

Explore the World Responsibly: The Antecedents of Ethical Tourism Behaviors in China

Collaborators (1)

Jongwook Pak

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