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Zillur Rahman

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Professor

Indian Institute of Technology, Roorkee

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Research Interests

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Recent Grants

Grant: Close

Executive Certificate Course on AI for Managers By IIT Roorkee

Open Date: 2022-06-01

Close Date: 2025-09-01

Grant: Close

Independent Review of Logistic Data Bank (LDB) Project in Review of Performance

Open Date: 2022-03-01

Close Date: 2022-04-01

Grant: Close

Stakeholder consultation as a corporate governance mechanism: Challenges and Opportunities in the lake ecosystem of Jammu & Kashmir

Open Date: 2022-01-01

Close Date: 2022-12-01

Grant: Close

Technical Assistance for Channel Stabilization Works for Development of Navigational Channel with Eco-friendly Techniques at balance 17 locations on National Waterway -1 (River Ganga)

Open Date: 2022-01-01

Close Date: 2023-01-01

Grant: Close

Establishment of Community Reserve for Migratory Birds in Uttarakhand

Open Date: 2020-10-01

Close Date: 2021-03-01

Articles (11)

Year:

2026

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2026

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2026

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2025

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2025

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2025

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2025

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2023

Year:

2023

Year:

2023

Year:

2023

Collaborators (2)

Jamid Islam

Associate Professor

Dublin City University

IRELAND

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T.s Anoop

Assistant Professor

Indian Institute of Management Sambalpur

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Zillur Rahman

Research Interests

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Recent Grants

Articles (11)

AI social-appraisal support: effect on adoption intention and value co-creation

From urge to action: the hidden forces behind online impulse buying in electronic commerce—a meta analytic structural equation modelling (MASEM) research

The Multifaceted Role of Packaging: Product and Brand Perspectives

Customer and Employee Engagement in the Era of Artificial Intelligence Adoption

Reimagining Customer Engagement and Digital Business in the Age of Generative AI and the Metaverse

Emotion as Cause, Effect, Mediator, and Moderator in Marketing: An Integrative Review and Future Research Directions

Online Impulse Buying: A Systematic Review of 25 Years of Research Using Meta Regression

The evolving passage of consumer ethics research: a systematic literature review

Discrete emotions effect on consumer evaluation and behaviour: A contextual perspective and directions for future research

A bibliometric analysis of scientific literature on guilt in marketing

ICT induced factors influencing online Buying Behaviour of customers: A Literature Review

Collaborators (2)

Jamid Islam

T.s Anoop

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