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Zygmunt Waśkowski

Poznań University of Economics and Business

Poland

Research Interests

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Professors in Poland Professors in Marketing Marketing professors in Poland

Articles (10)

Year:

2026

Year:

2026

Year:

2025

Year:

2025

Year:

2024

Year:

2022

Year:

2022

Year:

2022

Year:

2020

Year:

2020

Collaborators (1)

Tomasz Wanat

Poznań University of Economics and Business

POLAND

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Zygmunt Waśkowski

Research Interests

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Articles (10)

Understanding the Attitude-Behaviour Gap in Pro-Environmental Actions: The Influence of Knowledge and Norms

The use of artificial intelligence in marketing research. The position of the Polish Scientific Society of Marketing

Mental and Hedonistic Determinants Shaping Physical Activity Engagement among Generation Z

Environmental concerns, financial sacrifice, and motivation as predictors of Gen Z sustainable behaviour

Antecedencje kształtujące aktywność użytkowników aparatów fotograficznych w mediach społecznościowych

Women as Leaders of Organising Running Events Teams

Determinants of the Engagement of Virtual Runs’ Participants in the Co-creation of Customer Value during the Pandemic

Network organizations on the sports market – the case of WTA

Possibilities of Brand Promotion Through Lifestyle Mobile Sports Applications

DETERMINANTS OF THE CO-CREATION OF CONSUMER VALUE ON THE SPORTS EVENT MARKET

Collaborators (1)

Tomasz Wanat

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