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Marian Makkar

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1 week ago

Fully Funded PhD in Electric Vehicle Consumer Behaviour and Usage Practices in Africa at RMIT University RMIT University in Australia

I am offering a fully funded PhD position in Electric Vehicle Consumer Behaviour and Usage Practices in Africa at RMIT University.

RMIT University

Australia

email-of-the@publisher.com

Nov 17, 2025

Keywords

Anthropology
Sociology
Marketing
Public Policy
Consumer Behavior
Technology Innovation
Mixed Methods Research
Environmental Sustainability
Electric Vehicle
Sub-saharan Africa
Climate Resilience

Description

The Centre for African Engagement (CAE) at RMIT University’s College of Business and Law is offering a fully funded PhD scholarship for qualified candidates from Africa. The research project, titled 'Understanding Electric Vehicle (EV) Consumer Behaviour and Usage Practices in Africa,' aims to investigate the adoption and usage of electric vehicles in African countries such as Egypt, Ghana, Nigeria, Kenya, and South Africa. The project addresses the challenges and opportunities of electric mobility in Africa, focusing on consumer behaviour, technology adoption, and innovation in constrained environments. Using a mixed-methods approach, the study will explore who the early adopters of EVs are, their experiences, behavioural patterns, satisfaction levels, and coping mechanisms. The scholarship is open to African citizens with a Master’s degree in Marketing, Social Sciences, or Public Policy, and who have research experience and strong mixed methods skills. The opportunity is fully funded, covering tuition and providing a stipend. The application deadline is 17 November 2025. Interested applicants should review RMIT’s PhD admission requirements and contact Dr Marian Makkar with their CV and a brief statement of motivation before submitting a formal application. More information is available on the CAE PhD Scholarship webpage.

Funding

The scholarship is fully funded, covering tuition and providing a stipend. Specific stipend amounts are not mentioned, but the opportunity is described as fully funded for qualified African applicants.

How to apply

Review RMIT’s PhD admission requirements at the provided link. Before submitting a formal application, contact Dr Marian Makkar by email with your CV and a brief statement of motivation. Further details and application links are available on the CAE PhD Scholarship webpage.

Requirements

Applicants must be citizens of an African country and hold a Master’s degree (or equivalent) in Marketing, Social Sciences (such as Anthropology or Sociology), or Public Policy. Candidates should have research experience and/or a publication record, and demonstrate strong skills in mixed methods research. All applicants must meet RMIT’s PhD admission requirements.

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