Ajay Kalra
Herbert S. Autrey Professor of Marketing
Rice University
United StatesResearch Interests
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About
Ajay Kalra is the Herbert S. Autrey Professor of Marketing at Rice University, located in the United States. His research areas encompass audience engagement through influencer marketing, product development contracts influenced by managerial lobbying, moral behavior judgments related to diversity, and target retirement fund choice strategies. His recent publications reflect a commitment to exploring the intersections between marketing practices and behavioral insights.
Articles (4)
Year:
2023
Year:
2022
Year:
2022
Year:
2020
Collaborators (2)
Ying Bao
-
UNITED STATES
Yu Ding
Assistant Professor
Stanford University
UNITED STATES
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