Yu Ding
Assistant Professor
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About
Yu Ding is an Assistant Professor at Stanford University, USA. His research areas include customer experience optimization, the role of voice features in customer acquisition and retention, and the interplay between religious diversity and scientific understanding. Recent articles authored by Professor Ding focus on misinformation's impact on consumer trust and the engagement strategies of influencers. His work contributes significantly to the fields of marketing analysis and consumer behavior.
Articles (8)
Year:
2025
Year:
2025
Past theories have linked science denial to religiosity but have not explained its geographic variability. We hypothesize that it springs not only from religious intensity but also from religious intolerance, which depends greatly on the experience of religious diversity and hence on geography. The belief that one's religion trumps other faiths precipitates the stance that it trumps science too. This psychological process is most likely to operate in regions or countries with low religious heterogeneity. We measure the rejection of science not only in people's refusal to follow specific health recommendations, such as taking COVID-19 vaccines, but also in general measures of scientific engagement and attainment. We rule out alternative explanations, including reverse causality and spurious correlations, by conducting controlled experiments and running robustness checks on our statistical models.
Year:
2024
Year:
2023
Year:
2023
Year:
2020
Year:
2020
Year:
2020
Collaborators (2)
Michael W Morris
Columbia University
Ajay Kalra
Herbert S. Autrey Professor of Marketing
Rice University
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