Alberto Martín García

About

Alberto Martín García is an Associate Professor at Universidad de Valladolid, Spain. His research areas include social media advertising, the evaluation of university graduates in the advertising sector, and the impact of artificial intelligence from a professional perspective. Recent articles authored by him explore topics such as the interaction elements in digital advertising and the use of NFTs in the media ecosystem. He is also focused on the adaptation of educational projects in line with the European Higher Education Area and the role of influencers in health contexts.