Irene Martín Soladana

Profesora

Nebrija University

Spain

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About

Dr. Irene Martín Soladana is a profesora at Universidad Nebrija in Spain. Her research areas include advertising insights, brand strategies in the gaming world, and the impact of social networks on young people's perceptions of purposeful brands. She has recently published articles addressing the evaluation of advertising graduates in Spain and the significance of insights in developing effective advertising campaigns.

Articles (7)

Year:

2025

Year:

2025

Year:

2025

Year:

2024

Year:

2023

Year:

2022

Year:

2020

Collaborators (2)

Ana Sebastián Morillas

Profesora Titular

Universidad de Valladolid

SPAIN

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Alberto Martín García

Profesor Asociado

Universidad de Valladolid

SPAIN

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Irene Martín Soladana

Research Interests

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About

Articles (7)

Valoración del sector profesional de la publicidad en España sobre los egresados universitarios en su primer contacto con el mundo laboral

Insights in advertising

Estrategias de Marca en el Mundo Gamer

Singles

How young people perceive brands with purpose through social networks in Spain

¿Influyen los Insights en la creación de campañas publicitarias eficaces?

Relevance of the insights in the strategic and creative process of advertising campaigns,Importancia de los insights en el proceso estratégico y creativo de las campañas publicitarias

Collaborators (2)

Ana Sebastián Morillas

Alberto Martín García

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