Alessandro Bigi

Senior Lecturer

University of East London
Country flagUnited Kingdom

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About

Alessandro Bigi is a Senior Lecturer at the University of East London, located in the United Kingdom. His research areas include digital marketing strategies, the impact of artificial intelligence on marketing, and the implications of online discourse on consumer behavior, particularly in relation to travel and tourism. Recent articles authored by Dr. Bigi explore topics such as campaign performance in Google Ads and the evolving role of artificial intelligence in marketing strategy formulation.

Articles (4)

Year:

2025

Year:

2022

Year:

2020

Year:

2020

Collaborators (2)

Fabio Cassia

Associate Professor

University of Verona

ITALY
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Michelle BONERA

University of Brescia

ITALY
View details
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