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Alessandro Bigi

Senior Lecturer

University of East London

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United Kingdom

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Research Interests

Management

20%

Social Psychology

10%

Value Co-creation

20%

Marketing

20%

Strategic Communication

20%

Consumer Behavior

20%

Computational Intelligence

20%

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Collaborators2

Fabio Cassia

Associate Professor

University of Verona

ITALY

Michelle BONERA

University of Brescia

ITALY