Michelle BONERA

University of Brescia

Italy

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Articles (4)

Year:

2025

Year:

2021

Year:

2020

Year:

2020

Collaborators (3)

IVAN DE NONI

Associate professor

University of Padua

ITALY

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Alessandro Bigi

Senior Lecturer

University of East London

UNITED KINGDOM

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Andrea Ganzaroli

University of Milan

ITALY

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Michelle BONERA

Research Interests

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Articles (4)

The relationship between campaign quality and performance in Google Ads: a systematic review

The influence of foreigners’ buzzing on TripAdvisor ranking of restaurants in Venice: implications for the sustainability of over-touristed heritage cities

Think with me, or think for me? On the future role of artificial intelligence in marketing strategy formulation

The great Millennials’ trouble: leading or confused green generation? An Italian insight

Collaborators (3)

IVAN DE NONI

Alessandro Bigi

Andrea Ganzaroli

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