Alexander Tevi
Lecturer in Marketing
Newcastle University
United KingdomResearch Interests
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About
Dr. Alexander Tevi is a Lecturer in Marketing at Newcastle University, United Kingdom. His research focuses on creative performance in advertising development, with recent publications exploring the roles of ideation templates, consumer insight, and intrinsic motivation in the creative process. Additionally, he examines how consumer insights facilitate the transition from functional to emotional advertising appeals.
Articles (2)
Year:
2024
Year:
2021
Collaborators (2)
Scott Koslow
Macquarie University
AUSTRALIA
Lawrence Ang
Macquarie University
AUSTRALIA
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