Scott Koslow

Macquarie University

Australia

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Articles (12)

Year:

2023

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2023

Year:

2023

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2023

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2022

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2022

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2022

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2022

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2021

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2021

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2020

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2020

Collaborators (7)

David W. Stewart

President's Professor of Marketing and Business Law (Emeritus)

Loyola Marymount University

UNITED STATES

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Ardalan Sameti

Macquarie University

AUSTRALIA

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Mark Kilgour

University of Waikato

NEW ZEALAND

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Guda van Noort

Academic, Associate Professor, null

University of Amsterdam

NETHERLANDS

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Alexander Tevi

Lecturer in Marketing

Newcastle University

UNITED KINGDOM

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Sara Rosengren

Professor

Stockholm School of Economics

SWEDEN

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Lawrence Ang

Macquarie University

AUSTRALIA

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Scott Koslow

Research Interests

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Articles (12)

Absorbing external information

Fear in Adland

Who Needs Highly Creative Advertising?

Who needs highly creative advertising?

Message and media: the future of advertising research and practice in a digital environment

When Bad Is Good: Do Good Relationships between Marketing Clients and Their Advertising Agencies Challenge Creativity?

Can personalization or creativity reduce banner blindness?

Are product design researchers and practitioners on the same page? The way professional product designers view creative design

How does consumer insight support the leap to a creative idea

Marketer perceptions of client–agency co-creation

A Meta-analysis of when and how advertising creativity works

Why do great creative ideas get rejected?

Collaborators (7)

David W. Stewart

Ardalan Sameti

Mark Kilgour

Guda van Noort

Alexander Tevi

Sara Rosengren

Lawrence Ang

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