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Scott Koslow

Macquarie University

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Australia

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Research Interests

Brand Management

40%

Digital Marketing

20%

Marketing

40%

Creativity Studies

40%

Customer Engagement

30%

Consumer Psychology

30%

Agency Theory

20%

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Articles12

Collaborators7

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President's Professor of Marketing and Business Law (Emeritus)

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Alexander Tevi

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Sara Rosengren

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Lawrence Ang

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