Alexis Perron-brault

About

Professeur Alexis Perron-Brault is a faculty member at Université du Québec à Montréal, Canada. His research interests focus on the intersection of online engagement and product performance, as well as the dynamics of popular music festivals and attendee motivations. His recent articles delve into the importance of fit and brand longevity in product success, and explore the relationship between festival programming and audience engagement.