Marcelo Vinhal Nepomuceno

About

Marcelo Vinhal Nepomuceno is an Associate Professor at HEC Montreal. His research areas include online engagement's impact on new product performance, financial implications of musicians' charity advocacy, and the role of marketing content in consumer behavior. He also studies the intersection of biological factors and consumer preferences, focusing on testosterone's influence on behaviors such as risk-taking and conspicuous consumption. His work contributes to understanding the connections between social media content, competitive dynamics, and commercial performance.