Alice Zoghaib
Associate Professor
ISG Business School
FranceResearch Interests
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About
Dr. Alice Zoghaib is an Associate Professor at ISG Business School in France. Her research focuses on the intersection of branding and music, exploring how auditory elements can enhance brand perception and evaluative measures. Additionally, she investigates the impacts of metaphor usage in marketing communications on consumer behavior, particularly in relation to innovation and social responsibility.
Articles (2)
Year:
2023
Year:
2021
Collaborators (1)
Jonathan Luffarelli
Associate Professor
Montpellier Business School
FRANCE
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