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Jonathan Luffarelli

Associate Professor

Montpellier Business School

France

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Research Interests

Social Psychology

20%

Social Media Marketing

10%

Marketing

30%

Attitude Research

20%

Panel Data Analysis

10%

Opinion Dynamics

10%

Customer Behavior

10%

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Articles5

Reproducibility in <i>Management Science</i>

Article Link

Year:

2024

Competent or Sad Blue? Lively or Aggressive Red? Why, How, and When Background Color Shapes the Meanings of Logo Hues

Article Link

Year:

2024

Consumer reviews and product life cycle: On the temporal dynamics of electronic word of mouth on movie box office

Article Link

Year:

2023

How has the effect of brand personality on customer-based brand equity changed over time? Longitudinal evidence from a panel data set spanning 18 years

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Year:

2022

More innovative but less socially responsible: The influence of using metaphors in marketing communications on product perception, choice, and adoption intention

Article Link

Year:

2021

Collaborators31

Grzegorz Pawlina

University of Lancaster

UNITED KINGDOM

Christoph Huber

Aalto University

FINLAND

Leonie Gerhards

King’s College London

UNITED KINGDOM

Roel van Veldhuizen

Associate Professor

Lund University

SWEDEN

Alex Young

Associate Professor

Hofstra University

UNITED STATES

Adriaan Soetevent

Professor of Microeconomics

University of Groningen

NETHERLANDS

Christoph Merkle

Aarhus University

DENMARK

Azizjon Alimov

FRANCE

Qiang Kang

Florida International University

UNITED STATES

Vitali Alexeev

Associate Professor

University of Technology, Sydney

AUSTRALIA

Jonas Nygaard Eriksen

VIP, Associate Professor

Aarhus University

DENMARK

Victor Gonzalez-Jimenez

Erasmus University Rotterdam

NETHERLANDS

Niels Holtrop

University of Maastricht

NETHERLANDS

Miloš Fišar

assistant professor

Masaryk University

CZECH REPUBLIC

Rainer Michael Rilke

Professor

WHU - Otto Beisheim School of Management

GERMANY

Markus Walzl

Full Professor

University of Innsbruck

AUSTRIA

Tae-Youn Park

Associate Professor

Sungkyunkwan University

SOUTH KOREA

Alice Zoghaib

Associate Professor

ISG Business School

FRANCE

Kejia Hu

University of Oxford

UNITED KINGDOM

Alper Darendeli

Assistant Professor

Nanyang Technological University (NTU)

SINGAPORE

Felix Holzmeister

Assistant Professor (Tenure-Track)

University of Innsbruck

AUSTRIA

David Tannenbaum

University of Utah

UNITED STATES

Jin Wook Chang

Korea University

SOUTH KOREA

Egle Karmaziene

University of Amsterdam

NETHERLANDS

Elif E. Demiral Saglam

East Tennessee State University

UNITED STATES

Wolfgang Luhan

Reader in Behavioural Economics

UNITED KINGDOM

Andre Augusto Cire

University of Toronto

CANADA

Tingting Ding

James Madison University

UNITED STATES

Anna Bernard

Assistant Professor

Universidade Católica Portuguesa Católica Porto Business School

PORTUGAL

Daniel E. Chavez

Assistant Professor

The University of Tennessee Knoxville

UNITED STATES

Nebojsa Davcik

Associate Professor of Marketing

EM Normandie Business School

UNITED KINGDOM

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