Amanda Kennedy
Lecturer in Marketing
University of Sydney
AustraliaResearch Interests
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About
Amanda Kennedy is a Lecturer in Marketing at the University of Sydney, Australia. Her research primarily focuses on promoting authenticity within celebrity brands, exploring how these brands can effectively communicate and engage with their audiences. Amanda's scholarship aims to contribute to the understanding of brand authenticity in contemporary marketing practices.
Articles (2)
Year:
2021
Year:
2021
Collaborators (1)
Alicia Kulczynski
Associate Professor
University of Newcastle Australia
AUSTRALIA
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