Ana Sebastián Morillas

Profesora Titular

Universidad de Valladolid

Spain

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About

Ana Sebastián Morillas is a Profesora Titular at the Universidad de Valladolid in Spain. Her research focuses on advertising insights, brand strategies in the gaming world, and the importance of communication strategy in achieving advertising effectiveness. She has contributed to various recent articles exploring the relationship between insights and the creation of effective advertising campaigns.

Articles (5)

Year:

2025

Year:

2025

Year:

2022

Year:

2020

Year:

2020

Collaborators (2)

Irene Martín Soladana

Profesora

Nebrija University

SPAIN

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Daniel Muñoz Sastre

Profesor Contratado Doctor

Universidad de Valladolid

SPAIN

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Ana Sebastián Morillas

Research Interests

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Articles (5)

Insights in advertising

Estrategias de Marca en el Mundo Gamer

¿Influyen los insights en la creación de campañas publicitarias eficaces?

Relevance of communication strategy and its relationship with insight to achieve advertising effectiveness: The Spanish case,Importancia de la estrategia de comunicación y su relación con el insight para conseguir la eficacia publicitaria: El caso de Espanã

Relevance of the insights in the strategic and creative process of advertising campaigns,Importancia de los insights en el proceso estratégico y creativo de las campañas publicitarias

Collaborators (2)

Irene Martín Soladana

Daniel Muñoz Sastre

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