Anan Wan

Assistant Professor

University of Kansas

United States

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About

Dr. Anan Wan is an Assistant Professor at Kansas State University in the United States. His research primarily focuses on advertising education, virtual influencers in e-commerce, and the intersection of study abroad programs and virtual exchange. Recent publications include investigations into students' perceptions of native advertising on social media and global engagement strategies in advertising curricula.

Articles (3)

Year:

2025

Year:

2024

Year:

2023

Collaborators (2)

Tao Deng

Assistant Professor

DePaul University

UNITED STATES

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Mengtian (Montina) Jiang

University of Kentucky

UNITED STATES

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Anan Wan

Research Interests

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Articles (3)

Global Engagement and Learning in Advertising Education: Review of AAA Special Topic Session on Study Abroad and Virtual Exchange Programs

To Be or Not To Be (an Ad): Advertising Students’ Understanding of Instagram In-Feed Native Advertising

Can Virtual Influencers Replace Human Influencers in Live-Streaming E-Commerce? An Exploratory Study from Practitioners’ and Consumers’ Perspectives

Collaborators (2)

Tao Deng

Mengtian (Montina) Jiang

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