Tao Deng

Assistant Professor

DePaul University

United States

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About

Dr. Tao Deng is an Assistant Professor at DePaul University in the United States. His research primarily focuses on advertising education, consumer behavior, and the impact of visual cues in marketing across various industries. Recent publications highlight his interests in tourism marketing during global health crises, cross-cultural social media practices, and the role of branding in emerging markets like the cannabis industry.

Articles (8)

Year:

2025

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2025

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2024

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2024

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2023

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2022

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2022

Year:

2021

Collaborators (2)

Anan Wan

Assistant Professor

University of Kansas

UNITED STATES

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Marta Mensa

Assistence Professor

University of North Texas

UNITED STATES

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Tao Deng

Research Interests

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Articles (8)

Global Engagement and Learning in Advertising Education: Review of AAA Special Topic Session on Study Abroad and Virtual Exchange Programs

The role of mortality salience in tourism marketing messages during a global health crisis

Cross-Cultural comparison of TikTok uses and gratifications

Branding in a Budding Industry: The Influence of Visual Cues on Consumer Behavior in the Cannabis Market

A New Approach to Advertising Education: The Transformative Impact of a Collaborative Research Laboratory

Global COVID-19 Advertisements: Use of Informational, Transformational and Narrative Advertising Strategies

Consumer Responses to Visual Cues in Food Ads: Considering Endorser Body Size (In)Congruence with Healthy and Unhealthy Foods

Luxury Fashion Brands and Consumers: Women are more sexualized by consumers than brands on Instagram

Collaborators (2)

Anan Wan

Marta Mensa

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