Andrea Hemetsberger
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Univ.-Prof. Dr.
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About
Andrea Hemetsberger is a Univ.-Prof. Dr. at the University of Innsbruck, Austria. Her research areas include consumer behavior, social media dynamics, and the conceptualization of luxury, as reflected in her recent publications. She explores topics such as the emotional engagement of service employees, social connections in digital environments, and the co-creation of brand authority in market contexts.
Recent Grants
Grant: Close
Alpfoodway
Open Date: 2016-11-01
Close Date: 2019-11-01
Grant: Close
Marie-Curie individual Fellowship (PostDoc)
Open Date: 2000-02-01
Close Date: 2001-02-01
Articles (7)
Collaborators (4)
Sylvia von Wallpach
Prof. MSO in Branding and Marketing Management
Copenhagen Business School
Thyra Uth Thomsen
Professor (MSO)
Copenhagen Business School
Jonas Holmqvist
Associate Professor
Kedge Business School
Marius Luedicke
WU Vienna University of Economics and Business
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