Sylvia von Wallpach
Prof. MSO in Branding and Marketing Management
Copenhagen Business School
DenmarkResearch Interests
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About
Professor MSO Sylvia von Wallpach is a faculty member at Copenhagen Business School in Denmark. Her research primarily focuses on branding and marketing management, with a recent emphasis on the experiential essence of luxury. She has published work that explores the qualitative aspects of luxury experiences, contributing significantly to the field.
Articles (1)
Year:
2020
Collaborators (2)
Andrea Hemetsberger
Univ.-Prof. Dr.
University of Innsbruck
AUSTRIA
Thyra Uth Thomsen
Professor (MSO)
Copenhagen Business School
DENMARK
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