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ANDREA ORDANINI

Bocconi University

Italy

Research Interests

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Professors in Italy Professors in Marketing Marketing professors in Italy

Articles (14)

Year:

2026

Year:

2026

Year:

2025

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2024

Year:

2024

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2024

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2021

Year:

2021

Year:

2021

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2020

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2020

Year:

2020

Year:

2020

Year:

2020

Collaborators (3)

Dhruv Grewal

Toyota chair of commerce and electronic business and professor of marketing

Babson College

UNITED STATES

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Elisa Solinas

Assistant Professor

IE University

SPAIN

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Zachary Estes

Professor of Marketing

Cass Business School, City University London

UNITED KINGDOM

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ANDREA ORDANINI

Research Interests

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Articles (14)

Starting Positive: The Impact of Self-Presentation Concerns on Consumer Reviews

What Makes People so Prone to Share Celebrity Gossip? A Combination of Less Guilt and More Excitement

Unintended consequences of in-store technology for frontline employees: An empirics-first approach

Fueling innovation management research: Future directions and five forward-looking paths

Digital signage for promoting price discounts: First insights into customer spending on distant and nearby discounted products

Digital signage for promoting price discounts: First insights into customer spending on distant and nearby discounted products

I am not talking to you: Partitioning an audience in an attempt to solve the self-promotion dilemma

The Concept of Authenticity: What It Means to Consumers

I am not talking to you: Partitioning an audience in an attempt to solve the self-promotion dilemma

Free upgrades with costly consequences: Can preferential treatment inflate customers’ entitlement and induce negative behaviors?

Dynamic Governance Matching in Solution Development

How important is alignment of social media use and R&D–Marketing cooperation for innovation success?

Modeling dynamics in crowdfunding

How important is alignment of social media use and R&D-Marketing cooperation for innovation success?

Collaborators (3)

Dhruv Grewal

Elisa Solinas

Zachary Estes

Make your next move.

ANDREA ORDANINI

Research Interests

Make your next move.

Explore related searches

Articles (14)

Starting Positive: The Impact of Self-Presentation Concerns on Consumer Reviews

What Makes People so Prone to Share Celebrity Gossip? A Combination of Less Guilt and More Excitement

Unintended consequences of in-store technology for frontline employees: An empirics-first approach

Fueling innovation management research: Future directions and five forward-looking paths

Digital signage for promoting price discounts: First insights into customer spending on distant and nearby discounted products

Digital signage for promoting price discounts: First insights into customer spending on distant and nearby discounted products

I am not talking to you: Partitioning an audience in an attempt to solve the self-promotion dilemma

The Concept of Authenticity: What It Means to Consumers

I am not talking to you: Partitioning an audience in an attempt to solve the self-promotion dilemma

Free upgrades with costly consequences: Can preferential treatment inflate customers’ entitlement and induce negative behaviors?

Dynamic Governance Matching in Solution Development

How important is alignment of social media use and R&amp;D–Marketing cooperation for innovation success?

Modeling dynamics in crowdfunding

How important is alignment of social media use and R&D-Marketing cooperation for innovation success?

Collaborators (3)

Dhruv Grewal

Elisa Solinas

Zachary Estes

Make your next move.

How important is alignment of social media use and R&D–Marketing cooperation for innovation success?