Dhruv Grewal
Toyota chair of commerce and electronic business and professor of marketing
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About
Dhruv Grewal is the Toyota Chair of Commerce and Electronic Business and a Professor of Marketing at Babson College, USA. His research focuses on technology's impact on innovation management, communication design, and marketing in the context of generative AI and omnichannel retailing. His recent articles explore themes like trust in smart voice assistants, the economics of robotics, and the future of marketing education.
Articles (29)
Collaborators (20)
Dennis Herhausen
University of Amsterdam
Sabine Benoit
Professor of Marketing
University of Surrey
Siggi Gudergan
Aalto University
VENKATESH SHANKAR
BRIERLEY ENDOWED PROFESSOR OF MARKETING & ACADEMIC DIRECTOR, BICE
Southern Methodist University
Carl-Philip Ahlbom
Senior Lecturer (Associate Professor)
University of Bath
Martin Mende
Arizona State University
Syed Rahman
Macquarie University
Jamie Carlson
University of Newcastle Australia
Ruud Wetzels
Radboud University
ANDREA ORDANINI
Bocconi University
Birgit Altrichter
Lecturer in Marketing Analytics
University of Surrey
Timothy Bohling
Professor of Practice in Marketing and Management Communications
Cornell University
Jens Nordfält
Professor of Management Studies
University of Bath
Vanessa Patrick
Bauer Professor of Marketing
University of Houston
Liliana Bove
University of Melbourne
Cinthia Satornino
Associate Professor of Marketing
University of New Hampshire
Amit Agarwal
Assistant Professor
Penn State Erie The Behrend College
Stephan Ludwig
Professor
MONASH UNIVERSITY
Peter Urwin
University of Westminster
Martin Wetzels
Professor of Marketing
EDHEC Business School
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