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Dhruv Grewal

Toyota chair of commerce and electronic business and professor of marketing

Babson College

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United States

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Research Interests

Digital Marketing

80%

Brand Management

100%

Marketing

100%

Consumer Behavior

70%

Consumer Psychology

60%

Technology Innovation

40%

E-commerce

40%

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Articles29

Collaborators20

Dennis Herhausen

University of Amsterdam

NETHERLANDS

Sabine Benoit

Professor of Marketing

University of Surrey

UNITED KINGDOM

Siggi Gudergan

Aalto University

FINLAND

VENKATESH SHANKAR

BRIERLEY ENDOWED PROFESSOR OF MARKETING & ACADEMIC DIRECTOR, BICE

Southern Methodist University

UNITED STATES

Carl-Philip Ahlbom

Senior Lecturer (Associate Professor)

University of Bath

UNITED KINGDOM

Martin Mende

Arizona State University

UNITED STATES

Syed Rahman

Macquarie University

AUSTRALIA

Jamie Carlson

University of Newcastle Australia

AUSTRALIA

Ruud Wetzels

Radboud University

NETHERLANDS

ANDREA ORDANINI

Bocconi University

ITALY

Birgit Altrichter

Lecturer in Marketing Analytics

University of Surrey

UNITED KINGDOM

Timothy Bohling

Professor of Practice in Marketing and Management Communications

Cornell University

UNITED STATES

Jens Nordfält

Professor of Management Studies

University of Bath

UNITED KINGDOM

Vanessa Patrick

Bauer Professor of Marketing

University of Houston

UNITED STATES

Liliana Bove

University of Melbourne

AUSTRALIA

Cinthia Satornino

Associate Professor of Marketing

University of New Hampshire

UNITED STATES

Amit Agarwal

Assistant Professor

Penn State Erie The Behrend College

UNITED STATES

Stephan Ludwig

Professor

MONASH UNIVERSITY

AUSTRALIA

Peter Urwin

University of Westminster

UNITED KINGDOM

Martin Wetzels

Professor of Marketing

EDHEC Business School

FRANCE