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Andrew Smith
Associate Professor
United StatesResearch Interests
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About
Andrew Smith is an Associate Professor at Suffolk University in the United States. His research areas focus on the intersection of branding and the creator economy, as evidenced by his recent article titled "From fame and followers to fortune: How person-brands capture value in the creator economy." He is dedicated to exploring the implications of personal branding in contemporary economic contexts.
Articles (3)
Year:
2026
Year:
2025
Year:
2025
Collaborators (4)
Stefano Puntoni
Professor of Marketing
University of Pennsylvania
Eileen Fischer
York University
Geoff Tomaino
Assistant Professor
University of Florida
Pierre-Yann Dolbec
Associate professor of Marketing and Concordia University Research Chair in Complexity and Markets
Concordia University
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