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Pierre-Yann Dolbec
Associate professor of Marketing and Concordia University Research Chair in Complexity and Markets
CanadaResearch Interests
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About
Pierre-Yann Dolbec is an Associate Professor of Marketing and the Concordia University Research Chair in Complexity and Markets at Concordia University, Canada. His research areas encompass market evolution, branding strategies, and consumer behavior, as evidenced by his recent articles which explore topics such as hybrid branding, the creator economy, and institutional change during the Brazilian World Cup. His work provides valuable insights into how organizations adapt and thrive in complex market environments.
Articles (10)
Year:
2026
Year:
2025
Year:
2025
Year:
2025
Year:
2025
Year:
2025
Year:
2025
Year:
2022
Year:
2021
Year:
2021
Collaborators (9)
Stefano Puntoni
Professor of Marketing
University of Pennsylvania
Andrew Smith
Associate Professor
Suffolk University
Mujde Yuksel
Assistant Professor
Suffolk University
Zeynep Arsel
Associate Professor
Concordia University
Eileen Fischer
York University
Geoff Tomaino
Assistant Professor
University of Florida
Alex Bitektine
Professor
Concordia University
Rodrigo Castilhos
Full Professor
SKEMA Business School
Aya Aboelenien
Associate Professor of Marketing
HEC Montréal
ApplyKite TwinLearns as you applyMake your next move.
Prepare your application
Review drafts before you send them.