ANETT ERDMANN

Universidad Carlos III de Madrid

Spain

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Articles (10)

Year:

2023

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2023

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2023

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2023

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2022

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2022

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2022

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2021

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2021

Year:

2021

Collaborators (4)

MARGARITA NÚÑEZ-CANAL

Professor

ESIC University

SPAIN

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José M. Ponzoa

Professor

Universidad Complutense de Madrid

SPAIN

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José Manuel Mas Iglesias

Profesor Ayudante Doctor

Universidad Complutense de Madrid

SPAIN

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María de las Mercedes de Obesso Arias

PROFESORA E INVESTIGADORA. DIRECTORA DE CALIDAD Y ACREDITACIONES

ESIC University

SPAIN

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ANETT ERDMANN

Research Interests

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Articles (10)

Value‐based adoption of augmented reality: A study on the influence on online purchase intention in retail

A value-based approach to the adoption of cryptocurrencies

Disruptive technologies: How to influence price sensitivity triggering consumers’ behavioural beliefs

Resilient sustainable investment in digital education technology: A stakeholder-centric decision support model under uncertainty

ENHANCING ENTREPRENEURIAL SKILLS THROUGH CO-OPETITIVE LEARNING EXPERIENCE: A CASE STUDY IN A SPANISH UNIVERSITY

Adopción de NFT como arte digital

Search engine optimization: The long-term strategy of keyword choice

Digital inbound marketing: Measuring the economic performance of grocery e-commerce in Europe and the USA

E-Commerce Customer Attraction: Digital Marketing Techniques, Evolution and Dynamics across Firms

Digital Transformation of Universities: The Influence of COVID-19 and Students’ Perception

Collaborators (4)

MARGARITA NÚÑEZ-CANAL

José M. Ponzoa

José Manuel Mas Iglesias

María de las Mercedes de Obesso Arias

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