José M. Ponzoa

Professor

Universidad Complutense de Madrid

Spain

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Articles (7)

Year:

2021

Year:

2021

Year:

2021

Year:

2021

Year:

2021

Year:

2020

Year:

2020

Collaborators (2)

Vicente Díaz García

DR. PROF. & MANAGER ESIC TECH

ESIC Business and Marketing School

SPAIN

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ANETT ERDMANN

Universidad Carlos III de Madrid

SPAIN

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José M. Ponzoa

Research Interests

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Articles (7)

Digital inbound marketing: Measuring the economic performance of grocery e-commerce in Europe and the USA

E-Commerce Customer Attraction: Digital Marketing Techniques, Evolution and Dynamics across Firms

Technologically empowered? perception and acceptance of AR glasses and 3D printers in new generations of consumers.

Digital inbound marketing: Measuring the economic performance of grocery e-commerce in Europe and the USA

Technologically empowered? perception and acceptance of AR glasses and 3D printers in new generations of consumers

The information impact of network media, the psychological reaction to the COVID-19 pandemic, and online knowledge acquisition: Evidence from Chinese college students

The information impact of network media, the psychological reaction to the COVID-19 pandemic, and online knowledge acquisition: Evidence from Chinese college students

Collaborators (2)

Vicente Díaz García

ANETT ERDMANN

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