Angel Herrero

Full Professor of Marketing

Universidad de Cantabria

Spain

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About

Angel Herrero is a Full Professor of Marketing at Universidad de Cantabria, Spain. His research areas encompass the impact of audit report content on SMEs' bank financing, destination social responsibility in communications, and the influence of destination image on online sales of tourism services. He has contributed significantly to the fields of tourism loyalty, smart destination models, and consumer brand preferences through his recent publications.

Articles (14)

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2025

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2024

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2024

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2023

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2022

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2022

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2022

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2021

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2021

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2021

Collaborators (6)

JESUS COLLADO AGUDO

Profesor Titular de Universidad

Universidad de Cantabria

SPAIN

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Patricia Martínez

Universidad de Cantabria

SPAIN

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María José Sanzo‐Pérez

SPAIN

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Estefanía Palazuelos

Profesora Contratado Doctor interina

Universidad de Cantabria

SPAIN

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Héctor San Martín

Associate Professor of Marketing

Universidad de Cantabria

SPAIN

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Maria del Mar Garcia-De los Salmones

Associate Professor

Universidad de Cantabria

SPAIN

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Angel Herrero

Research Interests

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Articles (14)

The impact of the expanded audit report content on SMEs’ bank financing

Communicating Destination Social Responsibility Through Social Media: The Roles of Tourists’ Social Engagement, Citizenship Behaviors, and Emotions

Determinants of growth intention in SMEs: Analysis from the perspective of owners or managers

How destination image projected on social media influences online sales of tourism services: exploring the moderating role of tourists’ experience

The adoption of a smart destination model by tourism companies: An ecosystem approach

Destination loyalty and pandemic risks: Revisiting the study of tourist loyalty during the covid-19 pandemic

An examination of the determining factors of users’ intentions to share corporate CSR content on Facebook

Webrooming or showrooming, that is the question: explaining omnichannel behavioural intention through the technology acceptance model and exploratory behaviour

The Effects of Macro and Micro Country Image on Consumer Brand Preferences

IN SEARCH OF THE DESIRED SUSTAINABLE TOURISM: A REVIEW OF LIFE CYCLE ASSESSMENT (LCA) TOURISM STUDIES

Tourism under a life cycle thinking approach: A review of perspectives and new challenges for the tourism sector in the last decades

Quality-Certified Hotels: The Role of Certification Bodies on the Formation of Customer Behavioral Intentions

Social Consciousness and Perceived Risk as Drivers of Crowdfunding as a Socially Responsible Investment in Tourism

CSR communication on Facebook: attitude towards the company and intention to share

Collaborators (6)

JESUS COLLADO AGUDO

Patricia Martínez

María José Sanzo‐Pérez

Estefanía Palazuelos

Héctor San Martín

Maria del Mar Garcia-De los Salmones

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