María José Sanzo‐Pérez

University Name

Spain

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Research Interests

Organizational Communication

30%

Organizational Behavior

20%

Stakeholder Engagement

30%

Organizational Performance

20%

Volunteer Management

20%

Social Marketing

10%

Business Practices

10%

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Articles5

Volunteer omnichannel behavior in nonprofit organizations: Key antecedents and implications for management

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Year:

2023

Webrooming or showrooming, that is the question: explaining omnichannel behavioural intention through the technology acceptance model and exploratory behaviour

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Year:

2022

Downward accountability to beneficiaries in social enterprises: do partnerships with nonprofits boost it without undermining accountability to other stakeholders?

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Year:

2022

Managing multi-stakeholder relationships in nonprofit organizations through multiple channels: A systematic review and research agenda for enhancing stakeholder relationship marketing

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Year:

2021

Non-profit organization-business value co-creation: conceptualization and scale development

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Year:

2020

Collaborators2

JESUS COLLADO AGUDO

Profesor Titular de Universidad

Universidad de Cantabria

SPAIN

Angel Herrero

Full Professor of Marketing

Universidad de Cantabria

SPAIN

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