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Anika Stuppy
Tilburg University
Netherlands
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Research Interests
Brand Management
10%
Advertising
10%
Consumer Psychology
20%
Customer Experience
10%
Quality Of Experience
10%
Sales
10%
Performance Psychology
10%
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Articles4
Year:
2020
Collaborators3
Bram Van den Bergh
-
NETHERLANDS
Nicole Mead
Associate Professor
York University Schulich School of Business
CANADA
Robert Smith
Tilburg University
NETHERLANDS
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