Anne-Maree O'Rourke

University of Queensland

Australia

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Articles (8)

Year:

2025

Year:

2025

Year:

2025

Year:

2024

Year:

2024

Year:

2022

Year:

2022

Year:

2022

Collaborators (6)

Sebastiaan van Doorn

University of Western Australia

AUSTRALIA

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Cassandra France

Lecturer

University of Queensland

AUSTRALIA

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Francois Carrillat

Professor

HEC Montréal

CANADA

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Alex Belli

University of Sydney

AUSTRALIA

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Valentyna Melnyk

Professor

UNSW Sydney

AUSTRALIA

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Billy Sung

Professor

Curtin University

AUSTRALIA

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Anne-Maree O'Rourke

Research Interests

Explore related searches

Contact this professor

Articles (8)

The Role of Emotional Plot in Driving Product Placement Effectiveness

Rainbows and laughter: How humor boosts e‐Word‐of‐Mouth for LGBT+ brands on social media

Social dynamics of luxury customization: The unique impact of name personalization

Brand purpose: a literature review and BEING implementation framework

Innovation from Inclusivity: The Effect of Team Diversity on Clean Meat Acceptance

40 years of loyalty programs: how effective are they? Generalizations from a meta-analysis

Mitigating implicit racial bias in tipping: when direct and indirect experience matters

Is brand differentiation necessary for success? The role of purchase goal and confidence in the brand’s position

Collaborators (6)

Sebastiaan van Doorn

Cassandra France

Francois Carrillat

Alex Belli

Valentyna Melnyk

Billy Sung

Make your next move.