António Pimenta da Gama
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About
António Pimenta da Gama is a Professor at IADE in Portugal. His research areas focus on marketing performance, including the alignment of people, processes, and results in marketing strategies. Recent articles authored by him include "Measuring Marketing Performance: A Better Model," "Marketing Performance: Aligning People, Processes, and Results," and "Um 'Mapa Estratégico' para o Marketing." His work contributes to advancing knowledge and practices within the field of marketing.
Recent Grants
Grant: Close
Determinantes e Consequentes da Gestão do Relacionamento entre Empresas
Open Date: 2008-01-01
Close Date: 2011-06-30
Articles (3)
Year:
2023
Year:
2022
Year:
2020
Collaborators (1)
Joaquim Casaca
Assistant Professor
Universidade Europeia
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