Joaquim Casaca

Assistant Professor

Universidade Europeia

Portugal

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About

Joaquim Casaca is an Assistant Professor at Universidade Europeia in Portugal. His research areas include relationship marketing, consumer behavior, and the impact of artificial intelligence in banking. He has contributed to various publications addressing consumer loyalty, corporate design thinking adoption, and the application of neuroscience in marketing. His work also explores sustainable practices, specifically regarding the non-consumption of disposable plastics.

Articles (14)

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2025

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2025

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2024

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2024

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2024

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2024

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2023

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2023

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Instituto de Arte Design e Empresa - Universitário

PORTUGAL

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Joaquim Casaca

Research Interests

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About

Articles (14)

Adoption Drivers of Intelligent Virtual Assistants in Banking: Rethinking the Artificial Intelligence Banker

The Effects of Commitment on Relationship Marketing

Consumer Behavior in Online Retail

Legitimizing design thinking: Addressing barriers to corporate adoption

Brand Loyalty and Generations X, Y, Z

The Impact of Relationship Marketing on Customer Loyalty: A Systematic Literature Review

The effect of game-based learning on the development of entrepreneurial competence among higher education students

The determinants of non-consumption of disposable plastic: application of an extended theory of planned behaviour

The determinants of non-consumption disposables plastic: application of an extended theory of planned behaviour

Neuroscience Applied to Economics and Marketing: A bibliometric Review of the Literature

Relational Marketing and Customer Satisfaction: A Systematic Literature Review

Relationship Marketing and Customer Retention - A Systematic Literature Review

Relationship Marketing and Customer Retention - A Systematic Literature Review

Um “Mapa Estratégico” para o Marketing

Collaborators (5)

Rodolpho Tsvetcoff

António Pimenta da Gama

Ana Loureiro

Albérico Rosário

Rui Patrício

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