Antonio Pineda

Catedrático de Universidad / Full Professor

Universidad de Sevilla

Spain

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About

Antonio Pineda is a Full Professor at Universidad de Sevilla, Spain. His research areas focus on political communication, including the management of social media in regional contexts, the analysis of political parties' communication strategies, and the intersection of media and propaganda. His recent publications explore topics such as digital media's role in political discourse and the dynamics of celebrity influence in political marketing.

Articles (18)

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2025

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SPAIN

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Antonio Pineda

Research Interests

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Articles (18)

Regional political communication management in Spain: The scope and limits of strategic social media interaction

Visualizing political communication on Spanish social media: an analysis of Andalusian political parties’ communication on Instagram

Lobbies, think tanks y propaganda: ideas y comunicación al servicio del poder [Editorial]

The communication of Andalusian political parties on Instagram: interactivity, topics, and purposes

Spanish (Neo-)Party Press: The Case of the Digital Native Newspaper La Última Hora and Podemos

Formas universales en medios digitales: Zelenski y el uso propagandístico de Telegram

García-Jiménez, Leonarda, Huertas-Bailén, Amparo y Vera-Balanza, Teresa (Eds) (2023). Herta Herzog y «La experiencia prestada». La fundación de los estudios de comunicación y audiencias. Comunicación Social Ediciones y Publicaciones

Política, engaños y propaganda: el paltering como herramienta de desinformación en los medios de comunicación.

Whatever happened to propaganda? Communication curricula in Spain, democracy, and the logic of depropagandization

Popular media, war propaganda and retroactive continuity: The construction of the enemy in Marvel comics (1942–1981)

Movilizando terceras opciones en España: La comunicación política de los partidos minoritarios en Twitter

Crime, Hooded Crusaders, and (Private) Justice: Arrow and the Exoneration of Vigilantism in Contemporary Popular Media

‘What the heck: Eskorbuto for PM!’: Eskorbuto’s punk music and anarchist ideology

uso de YouTube por los partidos políticos andaluces

“Backstage moments during the campaign”: The interactive use of Instagram by Spanish political leaders

Branding, culture, and political ideology: Spanish patriotism as the identity myth of an iconic brand

Expanding ideologies in the press: feminist and LGBT-related issues in Spanish online-only opinion journalism

Celebrities, Advertising Endorsement, and Political Marketing in Spain: The Popular Party’s April 2019 Election Campaign

Collaborators (8)

Víctor Hernández-Santaolalla

Ricardo Domínguez García

Jesús Jiménez-Varea

Julieti Sussi de Oliveira

Ana I. Barragán-Romero

Antonio Macarro-Tomillo

Daniel Moya López

Jorge David Fernández Gómez

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