Jorge David Fernández Gómez

Universidad de Sevilla

Spain

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Articles (9)

Year:

2024

Year:

2024

Year:

2024

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2023

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2022

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2022

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2022

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2021

Year:

2021

Collaborators (4)

Víctor Hernández-Santaolalla

Associate Professor

Universidad de Sevilla

SPAIN

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Antonio Pineda

Catedrático de Universidad / Full Professor

Universidad de Sevilla

SPAIN

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Julieti Sussi de Oliveira

Profesora sustituta interina

Universidad de Sevilla

SPAIN

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María del Mar Rubio Hernández

Profesora Ayudante Doctora

Universidad de Sevilla

SPAIN

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Jorge David Fernández Gómez

Research Interests

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Contact this professor

Articles (9)

Reaction and denial propaganda on social media

Sports celebrities and advertising on Instagram: a case study of brand sponsorship in Spain

Endorsement publicitario en Instagram: valores de marca y celebridades deportivas en España

Marcas y propósito: Análisis de las estrategias digitales en Twitter de las marcas más reputadas en España

Movilizando terceras opciones en España: La comunicación política de los partidos minoritarios en Twitter

‘What the heck: Eskorbuto for PM!’: Eskorbuto’s punk music and anarchist ideology

Audiovisual Narrative Genres as a Tool for Advertising Research

Celebrities, Advertising Endorsement, and Political Marketing in Spain: The Popular Party’s April 2019 Election Campaign

“We Have Taken a Major Step Forward Today”: The Use of Twitter by Spanish Minor Parties

Collaborators (4)

Víctor Hernández-Santaolalla

Antonio Pineda

Julieti Sussi de Oliveira

María del Mar Rubio Hernández

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