Arvid Hoffmann

About

Arvid Hoffmann is a Professor of Marketing at the University of Adelaide Business School in Australia. His research explores various aspects of financial decision-making, digital technology's influence on communication, and consumer behavior in the context of emerging market trends. Recent works include investigations into AI advisors in financial decisions, the impact of digital technology on the Australian Superannuation industry, and analyses of personal financial management behaviors among young professionals. He also examines the relationship between mindfulness and consumer practices, particularly in the context of financial well-being.