Auke Hunneman
Adjunct Associate Professor
University of Stavanger
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Auke Hunneman is an Adjunct Associate Professor at the University of Stavanger, Norway. His research areas include the speed of internationalization of new ventures, store location evaluation, and the impact of packaging design on brand perception. He has authored recent articles focusing on sales evaluation using spatial data models and the influence of hard discounter presence on store satisfaction and loyalty.
Articles (5)
Collaborators (2)
Paul Elhorst
Prof
University of Groningen
NETHERLANDS
Tammo H.A. Bijmolt
Prof.dr
University of Groningen
NETHERLANDS
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