Tammo H.A. Bijmolt

Prof.dr

University of Groningen

Netherlands

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Prof. Dr. Tammo H.A. Bijmolt is a faculty member at the University of Groningen, Netherlands. His research focuses on consumer behavior, marketing strategies, and decision support systems, as demonstrated by his recent publications on topics such as product return behavior, online customer engagement, and the impact of lifestyle behavior change programs on healthcare costs. He is actively involved in exploring the dynamics of brand extension success and marketing effectiveness in various contexts.

Articles (16)

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2025

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2025

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2024

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2024

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2024

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2024

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2023

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2023

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2023

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2022

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2022

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2022

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2022

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2022

Collaborators (11)

Maik Eisenbeiss

Professor of Marketing and Director of markstones Institute of Marketing, Branding & Technology

University of Bremen

GERMANY

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Tammo H.A. Bijmolt

Research Interests

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About

Articles (16)

Promoting product returns? The impact of at-purchase and post-purchase discounts on customers’ return behavior

Hooking Customers with Facebook: An Empirical Analysis of Grocery Stores’ Online Engagement

Healthy shopping dynamics: The healthiness of sequential grocery choices

Mobile platform expansion: How does it affect the incumbent food delivery app and other sales channels?

Decision support system development for store flyer space allocation: Leveraging own- and cross-category sales effects

The impact of a lifestyle behaviour change program on healthcare costs

Evaluating store location and department composition based on spatial heterogeneity in sales potential

A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit

The Effect of Periodic Email Prompts on Participant Engagement With a Behavior Change mHealth App: Longitudinal Study

The Effectiveness of Cause-Related Marketing

Innovation contests: attracting new solvers and new high‐quality solutions

Determinants of consumers’ attitudes towards digital advertising – A meta-analytic comparison across time and touchpoints

Investigating Rewards and Deposit Contract Financial Incentives for Physical Activity Behavior Change Using a Smartphone App: Randomized Controlled Trial

Drivers of consumer adoption of e-Commerce

Quantifying the effect of status in a multi-tier loyalty program

When Offline Stores Reduce Online Returns

Collaborators (11)

Maik Eisenbeiss

Veronica Janssen

Manfred Krafft

Franziska Voelckner

Saeid Vafainia

Elena Agachi

Niels Holtrop

Paul Elhorst

Vijay Viswanathan

Stefan Lipman

Auke Hunneman

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