Tammo H.A. Bijmolt
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Prof. Dr. Tammo H.A. Bijmolt is a faculty member at the University of Groningen, Netherlands. His research focuses on consumer behavior, marketing strategies, and decision support systems, as demonstrated by his recent publications on topics such as product return behavior, online customer engagement, and the impact of lifestyle behavior change programs on healthcare costs. He is actively involved in exploring the dynamics of brand extension success and marketing effectiveness in various contexts.
Articles (16)
Collaborators (11)
Maik Eisenbeiss
Professor of Marketing and Director of markstones Institute of Marketing, Branding & Technology
University of Bremen
Veronica Janssen
Leiden University
Manfred Krafft
Professor
University of Muenster
Franziska Voelckner
University of Cologne
Saeid Vafainia
Assistant Professor
ESCP Business School
Elena Agachi
University of Groningen
Niels Holtrop
University of Maastricht
Paul Elhorst
Prof
University of Groningen
Vijay Viswanathan
Professor
Northwestern University
Stefan Lipman
Erasmus Universiteit Rotterdam Erasmus School of Health Policy and Management
Auke Hunneman
Adjunct Associate Professor
University of Stavanger
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