Baek Jung Kim
Assistant Professor of Marketing
Korea University
South KoreaResearch Interests
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About
Baek Jung Kim is an Assistant Professor of Marketing at Korea University, South Korea. His research focuses on various aspects of marketing, including donor behavior, promotional strategies in ride-sharing, and the effectiveness of television advertising. His recent articles contribute to the understanding of consumer behavior and marketing effectiveness.
Articles (3)
Year:
2025
Year:
2022
Year:
2021
Collaborators (2)
David Hardisty
Associate Professor
The University of British Columbia
CANADA
Rishad Habib
Assistant Professor
Tokyo Metropolitan University
CANADA
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