David Hardisty
Associate Professor
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About
David Hardisty is an Associate Professor at the University of British Columbia, Canada. His research areas include consumer behavior, decision making, and the impact of online platforms on charitable giving. Recent articles explore topics such as the mischaracterization of A/B tests in platforms like Google and Facebook, consumer biases in energy decisions, and strategies for shifting consumer behavior to mitigate climate change.
Articles (10)
Year:
2025
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2025
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2025
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2024
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2022
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2022
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2021
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2021
Year:
2020
Year:
2020
Collaborators (8)
Baek Jung Kim
Assistant Professor of Marketing
Korea University
Ray Charles "Chuck" Howard
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University of Virginia
Xin Wang
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Abigail Sussman
Professor
University of Chicago Booth School of Business
Lijun (Shirley) Zhang
Assistant Professor
Leeds University Business School
Marcel Lukas
University of St. Andrews
Rishad Habib
Assistant Professor
Tokyo Metropolitan University
Ye Li
Associate Professor of Management and Marketing
University of California, Riverside
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