Bartjan Pennink

About

Bartjan Pennink is an Assistant Professor at the University of Groningen in the Netherlands. His research focuses on various aspects of business, including cultural dynamics within companies, sustainable development, and energy investments in emerging markets. Recent publications explore themes such as the coevolution of business models, the impact of product diversification on corporate social performance, and the interplay between traditional and sustainable practices in business. He actively contributes to understanding the integration of local factors into economic frameworks, particularly in Bottom-of-the-Pyramid contexts.