Belén Moreno-Albarracín

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Assistant Professor

San Jose State University
Country flagUnited States

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Experiencias de comunicación en las estrategias de promoción de series. Estudio y comparativa del branded content offline de Netflix en España y Estados Unidos.

Open Date: 2021-09-01

Close Date: 2025-04-01

Articles (10)

Children are considered one of the main user profiles of metaverses, since they get into those digital universes by playing sandbox video games as Fortnite, Minecraft, or Roblox. However, a lack of research focused on the how, why and outcomes of this vulnerable target in metaverses has been noted. This study aims to investigate the behavior of children in the metaverses through their use of video games and the perceptions of their parents, considering them an indirect target. A total of 31 semi-structured interviews were conducted with children aged between six and 12 years old and their parents. Also, a non-participatory observation of five children while they were playing video games in their domestic environments were carried out. Results show that children play sandbox video games to have both online and offline presence, interacting with familiar people and strangers to feel connected to the community. Also, they recognize brands in those universes and the importance of designing avatars. For its part, parents identify some negative outcomes of video games, but their perception is mainly positive, above all in terms of collaboration and participation. A dichotomy between observation findings and parents’ response has been noted, reflecting a need of digital literacy in terms of communication.

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2024

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2024

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2024

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2024

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2024

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2023

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2023

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2023

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2023

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2023

Collaborators (4)

Cristina Pérez-Ordóñez

Profesora

University of Malaga

SPAIN
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Ainhoa García-Rivero

Universidad Internacional de La Rioja

SPAIN
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Eduardo Villena-Alarcón

Profesor Titular de Universidad

University of Malaga

SPAIN
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Gema Bonales

Profesora Ayudante Doctora

Universidad Complutense de Madrid

SPAIN
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