Gema Bonales

Profesora Ayudante Doctora

Universidad Complutense de Madrid
Country flagSpain

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About

Gema Bonales is a Profesora Ayudante Doctora at Universidad Complutense de Madrid, Spain. Her research areas encompass urban art in the metaverse, inclusion strategies in sports fashion, and the evolving roles of educators in the era of artificial intelligence. Additionally, she explores themes related to digital identity, sustainability in automotive advertising, and the design of graphic brands within communicative paradoxes.

Articles (18)

Year:

2025

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2025

Year:

2025

Children are considered one of the main user profiles of metaverses, since they get into those digital universes by playing sandbox video games as Fortnite, Minecraft, or Roblox. However, a lack of research focused on the how, why and outcomes of this vulnerable target in metaverses has been noted. This study aims to investigate the behavior of children in the metaverses through their use of video games and the perceptions of their parents, considering them an indirect target. A total of 31 semi-structured interviews were conducted with children aged between six and 12 years old and their parents. Also, a non-participatory observation of five children while they were playing video games in their domestic environments were carried out. Results show that children play sandbox video games to have both online and offline presence, interacting with familiar people and strangers to feel connected to the community. Also, they recognize brands in those universes and the importance of designing avatars. For its part, parents identify some negative outcomes of video games, but their perception is mainly positive, above all in terms of collaboration and participation. A dichotomy between observation findings and parents’ response has been noted, reflecting a need of digital literacy in terms of communication.

Year:

2024

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2024

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2024

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2024

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2024

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2023

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2023

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2023

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2022

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2022

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2022

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2021

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2021

Year:

2021

Year:

2021

Collaborators (8)

Belén Moreno-Albarracín

Assistant Professor

San Jose State University

UNITED STATES
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Luis Mañas Viniegra

Profesor Contratado Doctor

Universidad Complutense de Madrid

SPAIN
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Blanca Miguélez-Juan

University of the Basque Country

SPAIN
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Ainhoa García-Rivero

Universidad Internacional de La Rioja

SPAIN
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ISIDRO JIMÉNEZ GÓMEZ

Profesor asociado

Universidad Complutense de Madrid

SPAIN
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Eva Citlali Martínez-Estrella

Profesora

University of La Rioja

SPAIN
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Fernando Suárez Carballo

Profesor titular

Universidad de Salamanca

SPAIN
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Javier Sierra-Sánchez

Profesor titular

Universidad Complutense de Madrid

SPAIN
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