Ben Shaw-Ching Liu

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Professor Emeritus of Marketing (Full)

Quinnipiac University

United States

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Recent Grants

Grant: Close

Augmented reality is human-like: How the humanizing experience inspires destination brand love

Open Date: 2021-07-01

Close Date: 2023-07-01

Grant: Close

Summer Research Grant

Open Date: 2007-01-01

Close Date: 2019-01-01

Articles (10)

Year:

2023

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2023

Year:

2023

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2022

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2022

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2022

Year:

2022

Year:

2021

Year:

2021

Year:

2020

Collaborators (4)

RODOULA TSIOTSOU

Professor

University of Western Macedonia

GREECE

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P.V (Sundar) Balakrishnan

University of Washington

UNITED STATES

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Victor Chang

Aston University

UNITED KINGDOM

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Lewis Golightly

Teesside University

UNITED KINGDOM

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Ben Shaw-Ching Liu

Research Interests

Explore related searches

Contact this professor

Recent Grants

Articles (10)

New product design and implementation of aboleth: a mobile D&D character creator for enterprise mobile applications and metaverse

Cybersecurity for children: an investigation into the application of social media

Delineating the role of mood maintenance in augmenting reality (AR) service experiences: An application in tourism

Adoption of cloud computing as innovation in the organization

Dispositional and situational factors on bargaining concession rates and outcomes: predictive power of NIMBuS–an integrated model of Buyer-Seller negotiations

Corrigendum to “Augmented reality is human-like: How the humanizing experience inspires destination brand love”

A new product development of the iOS-based ordering systems for smart cities

Augmented reality is human-like: How the humanizing experience inspires destination brand love

The market challenge of wind turbine industry-renewable energy in PR China and Germany

A new product development of the iOS-based ordering systems for smart cities

Collaborators (4)

RODOULA TSIOTSOU

P.V (Sundar) Balakrishnan

Victor Chang

Lewis Golightly

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