RODOULA TSIOTSOU

Professor

University of Western Macedonia

Greece

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Professors in Marketing

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Articles (10)

Year:

2024

Year:

2024

Year:

2023

Year:

2023

Year:

2023

Year:

2023

Year:

2023

Year:

2023

Year:

2022

Year:

2022

Collaborators (4)

Ben Shaw-Ching Liu

Professor Emeritus of Marketing (Full)

Quinnipiac University

UNITED STATES

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Leonidas Hatzithomas

Assistant Professor

University of Western Macedonia

GREECE

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Bernadett Koles

Associate Professor

SKEMA Business School

FRANCE

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Sandra Diehl

University of Klagenfurt

AUSTRIA

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RODOULA TSIOTSOU

Research Interests

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Contact this professor

Articles (10)

To do or not to do? A typology of ethical dilemmas in services (TEDS)

Measuring the patronage intentions among football fans: the role of corporate social responsibility, brand credibility and brand equity

Delineating the role of mood maintenance in augmenting reality (AR) service experiences: An application in tourism

Display advertising: the role of context and advertising appeals from a resistance perspective

Trust recovery tactics in financial services: the moderating role of service failure severity

Nanoroll: Developing an Innovative Product to Improve the Efficiency of Photovoltaic Panels

Investigating the impact of social media images’ value, consumer engagement, and involvement on eWOM of a tourism destination: A transmittal mediation approach

Esports as playful consumption experiences: Examining the antecedents and consequences of game engagement

Theory generation from literature reviews: A methodological guidance

Delineating transformative value creation through service communications: an integrative framework

Collaborators (4)

Ben Shaw-Ching Liu

Leonidas Hatzithomas

Bernadett Koles

Sandra Diehl

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