Benedetta Crisafulli

Senior Lecturer in Marketing

Birkbeck University of London

United Kingdom

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Articles (7)

Year:

2022

Year:

2021

Year:

2021

Year:

2020

Year:

2020

Year:

2020

Year:

2020

Collaborators (4)

Radu Dimitriu

Associate Professor in Marketing

Trinity College Dublin

IRELAND

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JAYWANT SINGH

University of Southampton

UNITED KINGDOM

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Rita Kottasz

Kingston University

UNITED KINGDOM

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carmen valor

Lecturer

Universidad Pontificia Comillas

SPAIN

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Benedetta Crisafulli

Research Interests

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Articles (7)

Emotions and consumers’ adoption of innovations: An integrative review and research agenda

“I will defend your right to free speech, provided I agree with you”: How social media users react (or not) to online out‐group aggression

When doing good will not save us: Revisiting the buffering effect of CSR following service failures

The role of brand equity and crisis type on corporate brand alliances in crises

Does it really hurt? Making sense of varieties of anger

Joining hands for the greater good: Examining social innovation launch strategies in B2B settings

‘To trust or not to trust’: The impact of social media influencers on the reputation of corporate brands in crisis

Collaborators (4)

Radu Dimitriu

JAYWANT SINGH

Rita Kottasz

carmen valor

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