carmen valor

Lecturer

Universidad Pontificia Comillas

Spain

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About

Carmen Valor is a Lecturer at Universidad Pontificia Comillas in Spain. Her research encompasses areas such as employee resistance to digital transformation, sustainable communication strategies, and customer engagement in energy flexibility. Recent articles include analyses of emotional rhetoric in resource mobilization and the impacts of biophilic design on employee well-being.

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Isabel Carrero

Lecturer

Universidad Pontificia Comillas

SPAIN

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Lorena Ronda

Professor of Marketing

University of Deusto

SPAIN

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Jorge Martín-Magdalena

Professor

Universidad Pontificia Comillas

SPAIN

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Benedetta Crisafulli

Senior Lecturer in Marketing

Birkbeck University of London

UNITED KINGDOM

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carmen valor

Research Interests

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About

Articles (20)

Moral Dramas as a Sustainable Communication Genre: An Analysis of its (Dys)Functionalities

Rhetorical use of displayed emotions in resource mobilization: A proposal of a pedagogy

Moving beyond conventional resistance and resistors: an integrative review of employee resistance to digital transformation

Adaptable customer engagement strategy for utilising energy flexibility

The Risk of Tradition-Washing: Why Communicating Traditionality Increases Green Perceptions

An incentive-based framework for small-load flexibility providers

Schemes for Flexibility Provision Among Residential Consumers: Value Propositions for Automated Flexibility

“I want world peace… oh, and bigger boobs”: repetitions and stereotyping on Friends ’ sustainable character Phoebe

The mitigation of brand crises: towards broader, deeper and more diverse research directions

Explaining the influence of biophilic design on employee well-being

Does loving‐kindness meditation elicit empathic emotions? The moderating role of self‐discrepancy and self‐esteem on guilt

Organic line extensions: do they make sense for brands?

How Social Enterprises Nurture Empowerment: A Grounded Theoretical Model of Social Change

Emotions and consumers’ adoption of innovations: An integrative review and research agenda

Unraveling the Relationship between Well-Being, Sustainable Consumption and Nature Relatedness: a Study of University Students

Consumers' categorization of eco-friendly consumer goods: An integrative review and research agenda

Designed to be noticed: A reconceptualization of carbon food labels as warning labels

Job choice decisions: understanding the role of nonnegotiable attributes and trade-offs in effective segmentation

A theorisation of discrete emotion spillovers: an empirical test for anger

Toward a personology of green consumers: An application of personal projects

Collaborators (10)

Carmen Abril

Estela Díaz-Carmona

Carmen Bada

Victoria Labajo

Carlos Martínez de Ibarreta Zorita

Amparo Merino

Isabel Carrero

Lorena Ronda

Jorge Martín-Magdalena

Benedetta Crisafulli

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